To be successful long-term, organizations must ensure that people at all levels demonstrate a commitment to keeping good customers from going elsewhere.
The Employee's Guide to Customer Loyalty contains several of CRM Learning’s most powerful customer satisfaction videos, along with helpful companion materials. This course illustrates the skills and attitudes required to ensure customer satisfaction and loyalty.
• Customer loyalty requires excellent service provided consistently • Interpersonal skills improve service effectiveness • Treat customers as they would want to be treated
Films Included: Remember Me (10 minutes), WAYMISH (Why Are You Making It So Hard For Me to Give You My Money?) (18 minutes), Call of the Mummy (19 minutes), Mad About Customer Service (15 min), The Sound of Service Opener (2 minutes), The WAYMISH Factor (2.5 minutes), The Sound of Service Closer (2 minutes)
Materials Included: DVD with all 7 video modules; CD-ROM with Facilitator's Guide (Discussion Guide, Personal Reflection Questions, and Activities)
A CRM Learning release
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