Tactics Of Innovation

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Program Information:

Tactics of Innovation with Joel Barker explores a problem that plagues organizations everywhere: Why do smart people reject good ideas?

“It is natural and logical for people to resist change,” says Joel Barker. New ideas upset the balance and change makes things difficult. Only by developing the ability to present your idea from the user’s point of view will you be able to achieve success!

Tactics of Innovation and its ten-step strategy will help you remove barriers to change. It is an important message for any organization that wishes not only to discover new ideas, but also to bring them into practice. 

Key Concepts from Tactics of Innovation by Joel Barker include:
  • Upside, Yes / Downside, No
  • Seemingly Simple / Small Steps
  • Clear Message / Compatible Fit
  • Credible Messenger / Reliable Performance
  • Easy In / Easy Out


Length: 22 Minutes
Includes: Leader's Guide, Workbook, PowerPoint™ Presentation and a Transcript of the film   » View Sample Materials

Star Thrower Distribution Product

Industry Discounts: Star Thrower offers a 10% discount to the following industries: Education, Nonprofit, Government, and Consultants. To learn more click here.

Viewing Options: We offer several ways that you can show this program (DVD, USB & Stream). To learn about our licensing options click here.

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Tactics of Innovation by Joel Barker